Archive for February, 2007
Making the Mobile Optimization Call
Wednesday, February 14, 2007Written by Brian Quinton and Originally Published by Direct Magazine on 2/14/07: http://directmag.com/searchline/2-14-07-mobile-optimization I was delighted to do an interview with Brian Quinton about the future of mobile marketing. It is a great article, so check it out!No one can be sure that Apple?s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. After all, asking users to pay $499 for a mobile phone with 4 GB of memory is about $300 more than all but the power users have been accustomed to spending. (In fact, no one can be certain the device will wind up named iPhone, thanks to Cisco?s contention that they?ve owned the iPhone trademark for years.) But the company is projecting that it can sell 10… Read the rest of Making the Mobile Optimization Call...
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