Mobile Marketing that Makes Sense!

Ten Ways to Get Started in Mobile Marketing-Webinar, Jan. 20, 2009

Hi Everyone,

I will be doing a mobile marketing webinar on January 20th 9am Pacific, noon, Eastern. This is a video that previews what we will be talking about. The webinar talks about how mobile can help marketers reach customers in the most targeted and personal way possible, right when they are making a purchase decision. This workshop will be great for online marketers, but also with off-line marketers who want to bridge the gap between on and off-line marketing. We will focus on mobile SEO and development, but also briefly cover SMS and mobile email strategies. I will cover how mobile fits into the marketing mix. Mobile isn’t meant to stand on its own, so we will discuss how it can be most effectively integrated into your existing marketing campaigns. The workshop will discuss 10 ways to get started in mobile marketing, and fill focus on the three tenants of a good mobile marketing strategy: findability, interactivity and usability.

This workshop will be highly interactive, and we will encourage specific questions and discussion. The cost is $395. Click here to learn more about the workshop: Ten Ways to Get Started in Mobile Marketing or click here to register for the Mobile Marketing Webinar.

Tags: 10 ways to get started, Cindy Krum, Market Motive, Mobile Webinar
Posted in General Mobile News & Tips, Mobile Banners & Advertising, Mobile SEO, Mobile Web Development, Text Messaging Marketing, VIP: Video & Audio Interviews, VIP: Webinars | 1 Comment »

SES London Mobile Session & Training Preview – Byron Gordon

In this interview, Byron, from SEO PR and I talk about SES London. In the mobile session, on the 17th I will be giving lots of new statistics and graphs that show how mobile internet adoption and the adoption of mobile web search are being used around hte world. I will talk about the mentality of mobile searchers, and how that should impact your web strategy if you are hoping to reach a mobile audience. Mobile is different, and people are using methods other than just traditional mobile search, (like mobile applications and location based search) to find what they are looking for, so I’ll also talk about how you can use those to improve your mobile presence.

Byron and I also talk about the half day mobile training that will happen on Februrary 20th. In that I will give deep explanations of what companies should do to improve their mobile web presence. It will focus on SEO, but will also cover mobile applications, mobile email and SMS marketing. If you are on the fence, and not sure if you should attend or not, there will be cake, if that makes your decision any easier!

Tags: Byron Gordon, Cindy Krum, International Mobile Search Statistics, Mobile Training Workshop, SES London
Posted in General Mobile News & Tips, Mobile SEO, Social Mobile Promotion, Text Messaging Marketing, VIP: Conferences, VIP: Video & Audio Interviews | No Comments »

Getting Started in Bulk Text Messaging

In an article on ClickZ called Getting Started in Mobile Marketing, Laura Marriott reviews Kristen Fox’s recommendations for beginning a text messaging marketing campaign. In her recommendations, Kristen begins by recommending you evaluate your goals, and target market. Once goals and objectives have been determined, she recommends you determine the creative approach and marketing message before you apply the mobile marketing platform to the campaign.

For the most part I agree, because it is always easier to develop something new, creative and catchy when there are no pragmatic limitations. Unfortunately it seems that as the time limits, funding and manpower decrease, so does the creative latitude, and the message must be considered with the delivery platform.

I do find it very encouraging that Kristen reports a positive brand response and attributes it to using a message and approach that are familiar to consumers. I agree that initiating a mobile marketing campaign that doesn?t require users to learn new technology and terminology is a great way to build a brand, and open doors for more sophisticated mobile marketing campaigns down the road.

Kristen?s comments on short code ownership are also well received. The ability to build a brand with a short code that they have exclusive rights to will be a very powerful tool for creating long term relationships with customers. If you are considering a text messaging marketing campaign, the MMA published a great Guide to SMS Marketing, as well as a shorter Short Code Primer. Text Alert also has a good set of tips and tricks for Bulk SMS Marketing.

Another article by Laura Marriott, called Marketing through Common Short Codes gives some great examples of successful SMS marketing campaigns.
Laura sums up the Getting Started in Mobile Marketing article with a great synopsis of why I find mobile marketing so intriguing:

“Mobile is a reflection of who we are, and handset churn allows a 24-month renewable self-image cycle. Mobile will become the new remote control for our lives.”

Posted in Text Messaging Marketing | No Comments »